Carmen Rustenbeck, CEO

Carmen Rustenbeck is Executive Director & Founder of the International Boarding & Pet Services Association (IBPSA), a non-profit professional business association for the pet care services industry. She has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. Carmen founded IBPSA in 2010 and has dedicated herself to building a member-centered organization that promotes business education, best practices, and profit-maximizing strategies for the safety and security of pet clients and staff, and for the financial future of association members. Carmen has been named a Pet Age Woman of Influence and is a Silver Stevie® Award winner for Female Executive of the Year – Government or Non-Profit (10 or Less Employees). She also serves on the National Small Business Association (NSBA) Leadership Council.

Benjamin Day, COO

Ben has worked in the safety profession for more than thirty years and is an established risk management and safety expert. He has been published in multiple industry magazines and speaks to large industry groups across the U.S. on how to set up a successful safety program to protect your greatest asset –your employees. Ben teaches CPR/Medic First Aid/AED and instructs on a variety of safety and HR topics. He also holds multiple certifications in different aspects of the safety, risk management, and loss control fields. As the owner of BD Business Consultants, he assists business owners in all aspects of business solutions.

In his free time, Ben enjoys spending time with his lovely wife Sonia and two toy poodles, Donny and Daisy.

Kelly Cullum, Board of Advisors

Kelly has served on IBPSA’s board since 2019. She is the former COO and Corporate Officer of Biotech/Diagnostic Medical Device Space. Kelly was an officer within Idexx Laboratories serving domestically and internationally. Working within the Veterinary diagnostic arena provided the spring board to opening her first facility in 2004 followed by a second facility in 2012. Multimillion-dollar top line performance and benchmark bottom line delivery are highlights of Best Friends Fur Ever (BFFE). BFFE employs 85+ people, participates in local rescues by fostering 12 dogs on a rotating basis as well as major fund-raising ventures with local shelters. Kelly also serves on the board of local Humane Societies and is networked in 6 major C level groups.

Mike Hajduk, Board of Advisors

Mr. Hajduk spent almost 50 years in the HVAC industry. Mike is the immediate past president of Callahan Roach Business Solutions, the premier provider of flat rate pricing and marketing products in the HVAC, plumbing and swimming pool industries. Before joining Callahan Roach Business Solutions in late 2000, he served as executive vice president of Excellence Alliance Inc., an organization of allied service contractors, where he initiated peer group meetings from which created award winning businesses from coast to coast. He is still involved in these activities.

Mr. Hajduk is a frequent speaker at trade shows, association keynote addresses and dealer meeting. He is also an active in various boards of for profit and a charity non-profit organization including The Joseph Groh Foundation. He is currently active with a start-up trade recruitment company. He resides in Bedford, Texas with Lynette, his wife of 46 years, and has two daughters and two beautiful grandsons.

Alex McKinnon, Board of Advisors

Alex has 30+ years of increasing responsibility in general management, brand marketing, and product innovation senior leadership roles with Kinn, Gillette, Braun, Bell Sports, Sara Lee, Sylvan Learning Center, Hampton Products International and TopicalNet based in USA, Spain, Germany, and Scandinavia. One of his favorite pre-Kinn roles was leading Braun’s global design, product innovation, and marketing for their world-wide coffee products business based in Germany for 4 years, where he had the privilege of collaborating with and learning from some of the world’s best Designers, Engineers, and Marketers. His global cross-functional team succeeded in making Braun the #1 brand in world-wide market share for coffee makers. He entered the pet care industry by founding Kinn as he loves animals and sees multiple opportunities to improve the lives of pets and their caretakers through designing, producing, and marketing innovative solutions to priority unmet needs in pet health. He loves IBPSA’s mission and staff and likes to help the team when and how he can.

Jessica Finnegan, Board of Advisors

Jessica Finnegan has been an advisory board member for IBPSA for more than 2 years and an active member of our talented speaker group at our annual conferences. Jessica has been involved in the pet service industry for more than 15 years and has served as a hospital administrator for several hospitals in Maryland and New York. In addition, Jessica was the Director of Operations for one of the largest hybrid veterinary and boarding resorts in the US. This beautiful wooded location in Maryland served 450 boarding dogs, cats, a large veterinary hospital, grooming, training and transportation services. She proudly grew this campus from doorkey to a 7m operation. She left that position to pursue a career in consulting other small business owners and operators on legacy growth, value implementation and creating a master management platform that drives staff and invests in clients which ultimately explodes the bottom line profit margin. Jessica’s focus is the pet industry leaders but has quickly realized that all small business professionals can benefit from her training circuit. She is an active speaker across the USA but loves the wonderful weather in Florida when she stops at home before hitting the road again to help and support our industry’s growth and success!

Daniel Talbott, Board of Advisors

Dan is working to deliver the next generation of analytics platform for occupational safety, risk management and loss control systems, Occupational Safety Professional software.  Dan brings years of operational experience managing large IT operations, safety and cyber security for large companies around the world.  Dan is currently an industry consultant and was featured in a Fast Company cover story on his winning Sales Leadership, and was referenced as Best Practice in the “Excellence in Business Communications” college text book by Prentice-Hall.  He is active in cyber security as a Board Member of the Cyber Future Foundation and Cyber Defense Alliance, Member of the Advisory Board at North Texas Cyber Forensics Lab, InfraGard North Texas Alliance, Past Vice-Chairman of Cloud Security Alliance North Texas, Cloud Hosting & Service Providers.  Dan also serves on the Boards of CG Solutions, CoreTech Development’s Board of Advisors, Endarity a non-profit charity and US Data Mining, Inc. in addition to being a new IBPSA Board of Advisors Member.  Dan lives in Plano, TX with his wife and one grandchild.  Dan has four children and six grandchildren, all in Texas.

Ryan Ainsworth, Board of Advisors

Ryan grew up in the Chicagoland area, attended Arizona State University, then went to University of Illinois for Vet School. He have been a veterinarian for 12 years. He knew this was the right profession for him since the 8th grade. In high school and early college years he worked for Petsmart in their specialty department. He learned a lot about fish, pocket pets, and reptiles, some of the diseases they get, and even how to treat some of them (mainly fish). He enjoyed interacting with people, helping them figure out their pet problems. As a veterinarian, he does the same. He worked for a corporate veterinary clinic and an independent veterinarian before he purchased his first clinic 6 years ago in Mesa, Arizona. Since then he has purchased 2 more, all within 2 miles of each other. His most recent purchase was Bark Avenue, which has an Animal Hospital, Pet Resort, and a Pet Supply store. The resort offers cat/dog/exotic boarding, grooming, day care, and they will soon offer self-dog washing stations. He am very happy to be a part of the IBPSA and proud to be on the advisory board!

Ron Sosa, Board of Advisors

Ron has been on IBPSA’s board since January 2020. Ron is currently responsible for the vision, growth, and economic stability of Bark Avenue Enterprises located in Mesa, Arizona. As the Director of Operations, he is involved in three veterinary hospitals, one pet resort, and one pet supply retail store. He has been a member of the Arizona Veterinary Health Care Team, Veterinary Hospital Managers Association, American Animal Hospital Association and participates in several organizations supporting local practice managers.