Carmen Rustenbeck, Founder & CEO

Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential.

Ben Day, COO

Prior to joining IBPSA as COO, Day served on the association’s advisory board since 2011. He has worked in the safety profession for more than thirty years and is an established risk management and safety expert. Day has been published in multiple industry magazines and speaks to large industry groups across the U.S. on how to set up a successful safety program to protect employees. Day regularly instructs on a variety of first aid, safety, and HR topics, and holds multiple certifications in different aspects of the safety, risk management, and loss control fields.

Kelly Cullum, Board of Advisors

Kelly has served on IBPSA’s board since 2019. She is the former COO and Corporate Officer of Biotech/Diagnostic Medical Device Space. Kelly was an officer within Idexx Laboratories serving domestically and internationally. Working within the Veterinary diagnostic arena provided the spring board to opening her first facility in 2004 followed by a second facility in 2012. Multimillion-dollar top line performance and benchmark bottom line delivery are highlights of Best Friends Fur Ever (BFFE). BFFE employs 85+ people, participates in local rescues by fostering 12 dogs on a rotating basis as well as major fund-raising ventures with local shelters. Kelly also serves on the board of local Humane Societies and is networked in 6 major C level groups.

Mike Hajduk, Board of Advisors

Mike Hajduk is the immediate past president of Callahan Roach Business Solutions, the premier provider of flat rate pricing and marketing products in the HVAC, plumbing and swimming pool industries. For 19 years he co-owned and managed the day-to-day operations of Callahan Roach based in Texas until the company was sold in December 2018.

Mr. Hajduk spent almost 50 years in the HVAC industry. Before joining Callahan Roach Business Solutions in late 2000, he served as executive vice president of Excellence Alliance Inc., an organization of allied service contractors, where he initiated peer group meetings from which created award winning businesses from coast to coast. He has also directed the marketing systems division and was vice president of training and development for Callahan/Roach & Associates, then the parent company of Callahan Roach Business Solutions.

He resides in Bedford, Texas with Lynette, his wife of 46 years, and has two daughters and two beautiful grandsons.

Alex McKinnon, Board of Advisors

Alex has 30+ years of increasing responsibility in general management, brand marketing, and product innovation senior leadership roles with Kinn, Gillette, Braun, Bell Sports, Sara Lee, Sylvan Learning Center, Hampton Products International and TopicalNet based in USA, Spain, Germany, and Scandinavia. One of his favorite pre-Kinn roles was leading Braun’s global design, product innovation, and marketing for their world-wide coffee products business based in Germany for 4 years, where he had the privilege of collaborating with and learning from some of the world’s best Designers, Engineers, and Marketers. His global cross-functional team succeeded in making Braun the #1 brand in world-wide market share for coffee makers. He entered the pet care industry by founding Kinn as he loves animals and sees multiple opportunities to improve the lives of pets and their caretakers through designing, producing, and marketing innovative solutions to priority unmet needs in pet health. He loves IBPSA’s mission and staff and likes to help the team when and how he can.

Leslie Fleuranges, Board of Advisors

Passionate innovator. Visionary leader. Brilliant creative marketer. Throughout her impressive and multi-faceted career. Leslie Fleuranges has leveraged her considerable talents  to provide groundbreaking products and services that make life better for others. As founder, owner and Comforter-in-Chief at Tender Loving Care Pet Nursing Hotel, Leslie provides a home away from home for elder, sick, anxious, mobility limited and special needs cats and dogs. Leslie’s entrepreneurial spirit and her compassion for all creatures fuel her dedication to her one-of-a-kind business.

Throughout her career, Leslie has been a trailblazer in discovering consumer insights and transforming them into products and services that fill a genuine need in the marketplace. Whether speaking directly with consumers or acquiring and synthesizing industry data, her affinity for insight-driven innovation has empowered her to grow dynamic brands for Fortune 500 companies including Hallmark, Block Drug, Conde Nast, Unilever Lipton, Clairol and American Home Products.

Daniel Talbott, Board of Advisors

Dan is working to deliver the next generation of analytics platform for occupational safety, risk management and loss control systems, Occupational Safety Professional software.  Dan brings years of operational experience managing large IT operations, safety and cyber security for large companies around the world.  Dan is currently an industry consultant and was featured in a Fast Company cover story on his winning Sales Leadership, and was referenced as Best Practice in the “Excellence in Business Communications” college text book by Prentice-Hall.  He is active in cyber security as a Board Member of the Cyber Future Foundation and Cyber Defense Alliance, Member of the Advisory Board at North Texas Cyber Forensics Lab, InfraGard North Texas Alliance, Past Vice-Chairman of Cloud Security Alliance North Texas, Cloud Hosting & Service Providers.  Dan also serves on the Boards of CG Solutions, CoreTech Development’s Board of Advisors, Endarity a non-profit charity and US Data Mining, Inc. in addition to being a new IBPSA Board of Advisors Member.  Dan lives in Plano, TX with his wife and one grandchild.  Dan has 4 children and 6 grandchildren all in Texas.

Ryan Ainsworth, Board of Advisors

Ryan grew up in the Chicagoland area, attended Arizona State University, then went to University of Illinois for Vet School. He have been a veterinarian for 12 years. He knew this was the right profession for him since the 8th grade. In high school and early college years he worked for Petsmart in their specialty department. He learned a lot about fish, pocket pets, and reptiles, some of the diseases they get, and even how to treat some of them (mainly fish). He enjoyed interacting with people, helping them figure out their pet problems. As a veterinarian, he does the same. He worked for a corporate veterinary clinic and an independent veterinarian before he purchased his first clinic 6 years ago in Mesa, Arizona. Since then he has purchased 2 more, all within 2 miles of each other. His most recent purchase was Bark Avenue, which has an Animal Hospital, Pet Resort, and a Pet Supply store. The resort offers cat/dog/exotic boarding, grooming, day care, and they will soon offer self-dog washing stations. He am very happy to be a part of the IBPSA and proud to be on the advisory board!