May 21, 2019
Just one of the articles from Pet Care Pro Quarterly, IBPSA’s digital magazine for pet care services professionals. Read the current issue online here. By Alain Parcan When building your website, as your #1 marketing resource, it’s important to accurately and personally represent your pet care company’s identity. While branding and credibility are important, don’t forget the primary goal of your online home: turn people searching for a service into customers. User experience is the key to a successful website, […]
May 21, 2019
As announced earlier this year, IBPSA has teamed with the Animal Policy Group to bring additional legislative insight and support for IBPSA Members. As the pet care industry has grown so, too, has related legislative action, particularly at the state level of government and we want to make sure our membership stays on top of what could affect them, as well as offer assistance in educating legislators on the facts of owning and operating a safe and prosperous pet care […]
May 17, 2019
Make your marketing person aware (if that’s you, put on your marketing hat)… IBPSA Pet Care Business Excellence Awards (“the Ibbys”) are open for nominations! Awards will be presented to pet care services providers and industry vendors at the Seventh Annual IBPSA Pet Care Services Educational Conference & Trade Show on Tuesday, October 1, 2019, at the Renaissance Indian Wells Resort & Spa. Nominees must be IBPSA Members. Awards will be presented for Independent Provider Facility Award Multiple Facility Award […]
May 15, 2019
Just one of the articles from Pet Care Pro Quarterly, IBPSA’s digital magazine for pet care services professionals. Read the current issue online here. By Jamie Migdal Businesses are dynamic—they change, evolve, grow, and pivot. It’s baked into the very nature of business and, when you’re first starting out, it can feel like you’re changing your focus every other month as you learn about your customers, your market, and your team. If you’ve gotten past the single employee (you) phase, […]
April 25, 2019
Just one of the articles from Pet Care Pro Quarterly, IBPSA’s digital magazine for pet care services professionals. Read the current issue online here. By Carolyn C. Shadle, Ph.D. The millennials are coming! The millennials are coming! Remember the 1775 cry, “The British are coming! The British are coming to every Middlesex village and farm!”? But now we can say it’s abundantly clear, “The millennials are here,” and what a marvelous addition they are making. Richard Fry of the Pew […]
April 17, 2019
IBPSA founder, Carmen Rustenbeck, was featured today in a news story on CBS This Morning making this important point: “If you had a child would you just accept a person on an app to take care of your child or would you do more investigation? And that’s what I encourage all pet owners to do.” News anchor Gayle King – just named one of Time Magazine’s 100 Most Influential People (congratulations) – really liked Carmen’s point. Watch the full news […]
April 17, 2019
IBPSA is pleased to announce nominations are now open for the first IBPSA Pet Care Business Excellence Awards (“the Ibbys”). Awards will be presented to winning pet care services providers and industry vendors at the Seventh Annual IBPSA Pet Care Services Educational Conference & Trade Show on Tuesday, October 1, 2019, at the Renaissance Indian Wells Resort & Spa near Palm Springs, California. IBPSA is thrilled to be able to specially honor those raising the bar for professionalism and success […]
April 16, 2019
Q2 2019 issue of IBPSA’s digital magazine Pet Care Pro Quarterly is now online and available to read for free via the READ IT NOW button, below. From your desktop, you can also download as a PDF (just look for the little down arrow in the upper left hand corner at the READ IT NOW link). It’s another jam-packed issue with informative and entertaining pet care business insight, news, and trends including: How to nominate your pet care business (and nominate a […]
April 2, 2019
Just one of the articles from Pet Care Pro Quarterly, IBPSA’s digital magazine for pet care services professionals. Read the current issue online here. By George Harrop Preparing your business for growth Whether you’re a startup looking for an initial investment or you have an established company looking to expand, buy real estate or equipment, or perhaps even purchase another business, there are several basic concepts you need to understand in order to secure the cash you desire. What exactly […]
March 28, 2019
Is Your Pet Care Business Sustainable? Creating Financial, Environmental, and Workplace Success (A Webinar Series) This webinar series, presented free for IBPSA Members, is dedicated to teaching pet care services professionals new ways to grow their businesses through: Innovative cost savings programs Sustainability improvements Staff and customer service growth initiatives When? Wednesdays at 1PM Central on April 24, May 1, 8, 15, and 22, 2019. What? Using proprietary research and proven case studies, the Pet Sustainability Coalition (PSC), a thriving […]