Last year, I took my dog to a doggie daycare for the day. I usually purchase several days worth of daycare to get a better rate which is “added value” to me. But this particular day the doggie daycare was trying to meet an in-house goal. As I purchased my “daycare package” of choice, they met a “mile marker” and rewarded me, the customer, with a dollar bill.
Now, I can hear you saying a buck? Really? How is that “added value”? You’re right; it wasn’t a free day, or a free hour of services. Just a dollar bill. However, I walked out of the facility with a smile on my face. It felt good to walk out with something other than a receipt for services purchased.
I do not know how many dollar bills they gave out that day, but lets consider the “added value” of their actions. The customer got an unexpected surprise. I’m sure each customer walked out with a smile and a good feeling about their experience with that daycare facility. And, just like me, I am sure the other customers who received a dollar bill told their friends and co-workers that day. And, just like me, I am sure they were wondering what the next unexpected surprise might be. And, just like me, those same customers went back and used the doggie daycare services again.
There are many ways to bring “added value” to your customers. Refer a friend discounts. Offer package discounts. For those first time customers, throw in a freebie gift. Email your customers with a discount coupon – a great way to introduce a new product or service. Partner with other businesses in your community so your customers will get a discount at their businesses and vice versa. Use holidays as a way to acknowledge your best customers; send a thank you card with a one time freebie for an add-on service.
But bear in mind that all the “added value” in the world will not help you build your business if your service is lacking. There is no time like the present to evaluate your business and services offered. Put yourself in the customers’ shoes and see your business and services as they see it. If it is too hard to separate yourself from the business, hire a “secret shopper” or ask a trusted friend to come and evaluate your services. Be prepared to make changes! Your customers will notice and that is “added value” to you.
Follow this link to see the “added value” you will receive when you join IBPSA. Do you have questions or ideas about our current services and how we can serve you better? Email firstname.lastname@example.org and I will be happy to answer your questions and hear your ideas.