5 and 1/2 Reasons to Attend a Pet Care Industry Conference

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. When it's so easy to learn and interact online now – webinars, podcasts, Facebook Live - has the importance of attending live and in-person professional conferences been rendered obsolete? You're virtually keeping in touch with business colleagues and you're busy, tired, and business is going pretty well as it is. Why even bother? As the Fifth Annual IBPSA Pet Care Services Educational Conference & Trade Show in Jacksonville, Florida, approaches we propose that the above - plus...

Pet Care Pro Quarterly – Q3 2017

The latest issue of Pet Care Pro Quarterly is out! Read it online or, from your desktop, you can also download as a PDF (just click the "down" arrow from upper left at the link). This issue is jam-packed with informative and entertaining business insight, news, and trends for pet care services providers - don't miss it! READ IT...

All in for Cat Health with the Winn Feline Foundation

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. The talented Ricky on piano. Photo courtesy Steve Dale. by Vicki L. Thayer DVM, DABVP (Feline, Executive Director, Winn Feline Foundation with Steve Dale, CABC In Las Vegas on March 10, 2017, fifteen dedicated Winn Feline Foundation volunteers, all experts in their fields, came together for a day of intensive review of nearly 40 research grant proposals. The final result was an excellent slate of ten grant awards totaling $216,017, Winn’s largest funding total ever in a single...

Developing a Sales Culture In a Non-Sales World

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Jan Spence If you ask any pet care services professional why they got into the business of animals, the answer will most certainly highlight their love of animals, their love of medicine, their love of science. Very few, if any, will answer that they pursued a career as a pet boarding facility owner, veterinarian, or groomer due to a love of sales. In fact, selling is often the furthest thing from the minds of a these...

PPC vs. SEO: Why Your Pet Care Business Needs the Right Balance of Each

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. Why your pet care business needs the right balance of each for a knock-out web marketing strategy by Alain Parcain One of the most common questions my web marketing team and I get while speaking at industry tradeshows or providing educational webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating more business from the web, and it usually comes down to two main choices: Pay-Per-Click...

Flyball!

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Steve Corona Flyball…the rock and roll of dog sports! At first glance, Flyball is quite the contrast to the more traditional obedience based events. Loud with barking dogs and their handlers getting them amped up, it’s like attending a rock concert versus a symphony. But don’t let the apparent chaos fool you, these dogs are amazing athletes and spend many hours in training and practice. The first United States Flyball tournament was held in 1983 and participation has...

What Pet Resorts Need To Know About Reputation Management

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Phillip Barnhart In 101 Dalmations, dogs spread news and gossip using the “twilight bark”.  If dogs and cats really could provide reviews today, reputation management would be easy. But with humans involved, you can't count on Danny the Great Dane at Hampstead to get the word out. The reality is human reviews on review and social media sites influence new customers and are have a growing impact on the bottom line of virtually every business –...

Pet Care Pro Quarterly – Q2 2017

IBPSA is proud to announce the launch of our new online magazine, Pet Care Pro Quarterly. Our Q2 2017 issue is now online in digital format at the link, below. From your desktop, you can also download as a PDF (just click the "down" arrow from upper left at the link). In this issue, we profile a pet care facility in Arizona helping "pet parents" plan for the future and we take you into the thrilling world of Flyball (the rock and roll of dog sports). We also tackle developing a sales culture (in a non-sales world), plus...

A Pal For Life: How One Pet Care Facility is Helping Pet Owners Plan for the Future

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Carmen Rustenbeck , Founder and Executor Director, IBPSA Part of the IBPSA team recently had the privilege of visiting with one of our member facilities, Pal’s Inn Pet Resort, LLC, in Fountain Hills, Arizona. As a point of interest, Fountain Hills lays claim to one of the tallest fountains in the world. While a plume of water rising 560 feet into the sky is undeniably impressive, it was the impressive work being done by Pal’s Inn...

Inside a Pet Parent’s Head

Independent survey of more than 650 pet owners asks the why  versus the how much they invest in certain pet boarding, pet sitting services and apps, and veterinary services by Charlotte Biggs Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to commission the study of 652 pet owners to go beyond the usual how much did pet owners spend to get to the why they make certain spending decisions....