That’s Why We Call It An Educational Conference!

THE BIG NEWS -> We just learned that some of the programs at our Fifth Annual IBPSA Pet Care Services Educational Conference happening October 3-5 (pre-conference October 1-2), in Jacksonville, Florida, are in the process of being approved by the Professional Animal Certification Council (PACCC) for continuing education credits for both Certified Professional Animal Care Provider (CPACP) and Certified Professional Animal Care Manager (CPACM). The conference will be a prime opportunity to acquire a good number of CEUs at one time. More detailed information to follow as the individual courses get approved for CEUs, but wanted to share...

Purrfectly Meowvelous: Following the trends of a luxury boutique cat hotel

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. bou·tique bo͞oˈtēk | noun | a business that serves a sophisticated or specialized clientele Hotel News Now, a news outlet for “hotel decision makers”, identified “5 trends in the boutique business”:
  1. Guests want what they want
  2. Location less important
  3. Togetherness and technology matter
  4. Distribution is now democratized
  5. Lenders have bought in
Does any of this sound familiar? In the world of pet care services, we are very familiar with guests who want what they want. That bone....

IBPSA Pet Care Services Educational Conference & Trade Show Releases Full Conference Schedule

The fifth annual event being held October 3 -5, 2017, in Jacksonville, Florida, brings a range of session tracks to help pet care services providers maximize profits and plan for the future while avoiding burnout  August 3, 2017 –International Boarding & Pet Services Association (IBPSA), the professional business association serving the pet care services industry, today released the full conference schedule, along with details on pre-conference events, for the upcoming Fifth Annual IBPSA Pet Care Services Educational Conference & Trade Show, taking place October 3-5, 2017, at the Hyatt Regency Jacksonville Riverfront in Jacksonville, Florida. Pre-conference events begin two...

Pet Food: Down the Rabbit Hole

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. If you are somewhere over 10 years old, then you’re old enough to remember a time when pet food options were more limited. When, for better or for worse, making a decision on what to feed your pet didn’t feel like a life or death decision. When walking down the pet food aisle at the grocery store or into a pet supply store didn’t feel like tumbling down a rabbit hole into a dizzying array of...

Every Day Safety: Workplace Violence – Robbery

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. By Ben Day Earlier this year, a pet boarding facility in Osceola County, Florida, was robbed at gunpoint. According to law enforcement reports, two men walked into the facility and struck up a conversation with an employee behind the check-in counter. Moments later, they drew handguns, pointed them at the employee, and demanded money from the register. They were able to make off with an undisclosed amount of money, but no one was injured during the incident. The...

Dog Flu Facts Free Webinar for Pet Care Professionals

FOR IMMEDIATE RELEASE The International Boarding & Pet Services Association (IBPSA) hosts a free webinar on Thursday, June 22, 2017, at 1 p.m. Central, to address canine influenza or dog flu. The dog flu has now been reported in over 30 states after a big outbreak flared up in Chicago, Illinois. The southern part of the United States including Florida, Georgia, Kentucky, Louisiana, North Carolina, South Carolina, and Tennessee is currently experiencing the brunt of the highly contagious disease. All pet care professionals are invited to attend, but registration is required to access the online event. Guest presenter Dr. Melissa...

Deadline Extended for Annual Pet Services Financial Survey

One last invitation to participate in our Annual Pet Services Financial Survey (and, yes, the cat can help) We asked the professional research firm conducting our Annual Pet Services Financial Survey for just a little more time to try to make this important industry survey truly valuable with as much input as possible, and our request has been granted. If you have not yet participated in the survey, we really need your help. If you are a pet care services provider or know one (or more), will you help us by taking the survey or sharing it with the providers you...

Developing a Sales Culture In a Non-Sales World

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Jan Spence If you ask any pet care services professional why they got into the business of animals, the answer will most certainly highlight their love of animals, their love of medicine, their love of science. Very few, if any, will answer that they pursued a career as a pet boarding facility owner, veterinarian, or groomer due to a love of sales. In fact, selling is often the furthest thing from the minds of a these...

PPC vs. SEO: Why Your Pet Care Business Needs the Right Balance of Each

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. Why your pet care business needs the right balance of each for a knock-out web marketing strategy by Alain Parcain One of the most common questions my web marketing team and I get while speaking at industry tradeshows or providing educational webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating more business from the web, and it usually comes down to two main choices: Pay-Per-Click...

What Pet Resorts Need To Know About Reputation Management

Just one of the articles from Pet Care Pro Quarterly, IBPSA's digital magazine for pet care services professionals. Read the current issue online here. by Phillip Barnhart In 101 Dalmations, dogs spread news and gossip using the “twilight bark”.  If dogs and cats really could provide reviews today, reputation management would be easy. But with humans involved, you can't count on Danny the Great Dane at Hampstead to get the word out. The reality is human reviews on review and social media sites influence new customers and are have a growing impact on the bottom line of virtually every business –...